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Burt’s Bees Get Social

They’re social highflyers at the best of times! And now they’re on Facebook!

Having already done some content creation for some Burt’s Bees merchandising, I was asked to pitch for the management of the UK Facebook page.

With over 44,000 followers, this was no mean feat, as the page had already built up a dedicated community of bee-loving followers who love engaging with nature and sharing their bee-related experiences.

The aim was to develop a strategy of posts that would cover the brand’s products, heritage, values, consumer engagement and reward as well as create conversation. Working alongside Burt’s Bees creative agency, Glock, who produce all their brand assets and stunning imagery, we are continuing to develop a keen bee-loving community through the use of engaging and visually enticing online content.

You can visit and follow the page here. https://www.facebook.com/BurtsBeesUK

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A luxury B&B in Northumberland

When a family friend asked for my help in setting up a website for their new Bed and Breakfast, I was more than happy to oblige. As it transpired, I ended up building the website from scratch! Being used to just supplying content rather than design, this was a great challenge for me and one that really enabled me to showcase my creative side both visually and with words.

Having visited the property myself was an added bonus and gave me the inspiration for the final design. The owner also had quite specific ideas about what they wanted from their site and had done lots of research on what their competition was offering.

The website was also designed using a platform that will give them the scope to add on other services, such as online reservations and payments, at a later date.

Feedback so far has been really positive and I’m hopeful that the bookings will soon start rolling in!

You can visit the website at www.henshawbarn.co.uk.

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A Great Moot Point…

One of my latest projects has been to write the copy for a new restaurant, bar and deli called Moot in Chiswick, London. It is run by 3 lovely people, husband and wife Jason and Lucie Hunt and their partner Kendall Cordes.

After an initial briefing meeting with the clients, it was clear that they wanted to convey a professional and upmarket operation but one that was also welcoming, relaxed and friendly. Having visited the bar this is exactly what it is!

Copy was subsequently supplied for the About Us, Food & Drink, Events & Functions and The Team pages. This has since been supported by the launch of both Twitter and Facebook accounts, both of which I set up for Moot. The site was designed by Nalla, a company for which I also do some other copy work and hence introduced them to Moot.

Have a read at www.mootbar.co.uk or even better, pop in for a visit!!

Follow them @Moot_bar or like them on Facebook www.facebook.com/mootbar.

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Nice to be creating a buzz……

Sometimes only a cheesy strapline will do! But that wasn’t what was required when writing the package descriptions for some of Burt’s Bees new gift packs.

Centred on a philosophy that nature has the best answers, Burt’s Bees products are created using natural ingredients to help nourish and care for your skin. Each of their latest gift packs combined a collection of complementary products that required both a pack name and description. That’s where I came in.

Although the brief was quite straightforward in what was required, achieving the exact copy style wasn’t such a breeze! Burt’s Bees has a very disctinctive tone of voice that needs to be instilled across all content. It also needed to be signed off by the American HQ, where all branding and content style had orginated. Thankfully this was achieved and it was great to see the packs available online to buy with my copy next to it!

You can see some of the packages here. http://www.burtsbees.co.uk/natural-products/gifts-and-kits/

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