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Going Mobile

A design agency client of mine is really passionate about using design and content to encourage consumer engagement. The Managing Director is very knowledgeable on the subject and was keen to create a series of informative whitepapers that clients and other industry members could refer to.

I was asked to research and write about a number of different controversial topics facing the travel and tourism industry. Some of them are still in draft phase, but this is the first of the finished and published whitepapers and I’m really pleased with the results – I think the client was too! This one focuses on how, or not, the tourism industry is keeping apace with the rapid shift across to mobile technology and how, in some cases, their lack of investment in this area of technology can affect their success.

You can download the final version here. http://www.scribecopy.co.uk/wp-content/uploads/2013/08/Pomegranate-inside-series-travel-and-tourism.pdf

 

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Gym Design Blogs

One of my regular contracts involves writing blogs on the gym and spa design industry. Having worked for this client for many years, in both their marketing and gym design departments, the chance to combine my knowledge of the industry with my writing is something that I really enjoy.

This is just one of the latest examples but there are plenty more if you fancy having a nosey around their blog!

http://www.m8group.co.uk/outdoor-gyms-a-breath-of-fresh-air-in-fitness/

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Burt’s Bees Get Social

They’re social highflyers at the best of times! And now they’re on Facebook!

Having already done some content creation for some Burt’s Bees merchandising, I was asked to pitch for the management of the UK Facebook page.

With over 44,000 followers, this was no mean feat, as the page had already built up a dedicated community of bee-loving followers who love engaging with nature and sharing their bee-related experiences.

The aim was to develop a strategy of posts that would cover the brand’s products, heritage, values, consumer engagement and reward as well as create conversation. Working alongside Burt’s Bees creative agency, Glock, who produce all their brand assets and stunning imagery, we are continuing to develop a keen bee-loving community through the use of engaging and visually enticing online content.

You can visit and follow the page here. https://www.facebook.com/BurtsBeesUK

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A luxury B&B in Northumberland

When a family friend asked for my help in setting up a website for their new Bed and Breakfast, I was more than happy to oblige. As it transpired, I ended up building the website from scratch! Being used to just supplying content rather than design, this was a great challenge for me and one that really enabled me to showcase my creative side both visually and with words.

Having visited the property myself was an added bonus and gave me the inspiration for the final design. The owner also had quite specific ideas about what they wanted from their site and had done lots of research on what their competition was offering.

The website was also designed using a platform that will give them the scope to add on other services, such as online reservations and payments, at a later date.

Feedback so far has been really positive and I’m hopeful that the bookings will soon start rolling in!

You can visit the website at www.henshawbarn.co.uk.

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A Great Moot Point…

One of my latest projects has been to write the copy for a new restaurant, bar and deli called Moot in Chiswick, London. It is run by 3 lovely people, husband and wife Jason and Lucie Hunt and their partner Kendall Cordes.

After an initial briefing meeting with the clients, it was clear that they wanted to convey a professional and upmarket operation but one that was also welcoming, relaxed and friendly. Having visited the bar this is exactly what it is!

Copy was subsequently supplied for the About Us, Food & Drink, Events & Functions and The Team pages. This has since been supported by the launch of both Twitter and Facebook accounts, both of which I set up for Moot. The site was designed by Nalla, a company for which I also do some other copy work and hence introduced them to Moot.

Have a read at www.mootbar.co.uk or even better, pop in for a visit!!

Follow them @Moot_bar or like them on Facebook www.facebook.com/mootbar.

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Nice to be creating a buzz……

Sometimes only a cheesy strapline will do! But that wasn’t what was required when writing the package descriptions for some of Burt’s Bees new gift packs.

Centred on a philosophy that nature has the best answers, Burt’s Bees products are created using natural ingredients to help nourish and care for your skin. Each of their latest gift packs combined a collection of complementary products that required both a pack name and description. That’s where I came in.

Although the brief was quite straightforward in what was required, achieving the exact copy style wasn’t such a breeze! Burt’s Bees has a very disctinctive tone of voice that needs to be instilled across all content. It also needed to be signed off by the American HQ, where all branding and content style had orginated. Thankfully this was achieved and it was great to see the packs available online to buy with my copy next to it!

You can see some of the packages here. http://www.burtsbees.co.uk/natural-products/gifts-and-kits/

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Spotted!

My partner was out for a cheeky post-work pint one afternoon last week and sent me these photos. It wasn’t because he was overwhelmed by the pubs great wine offer (although it is pretty good!), it was because he had spotted a strapline of mine on one of the pub’s posters being displayed both in the window and on the pavement. It was great to see something I had done on show but also nice to know that my partner recognised it as mine and was thoughtful enough to take some pictures for me for my portfolio!

 

 

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motive8 Limited – Health & Fitness Newsletters

One of my first jobs when I moved down to London in 2008 was for a health and fitness company called motive8 in Hampton Hill, Middlesex – and I still do work for them today.

One of my core responsibilites is to produce their corporate newsletter, which showcases the 3 different segments of the business – Gym Design, Personal Training and Schools Coaching.

The aim of the newsletter is to highlight the key developments across each of the departments, offering clients the opportunity to see what is going on within other areas of the organisation that they might not yet have come into contact with.

Here are the last few I’ve done for them to give you an idea.

Issue 14 - 2013 Newsletter Email_Page_1Issue 13 - 2012 Newsletter EmailIssue 12 - 2012 Newsletter Email