Sometimes only a cheesy strapline will do! But that wasn’t what was required when writing the package descriptions for some of Burt’s Bees new gift packs.
Centred on a philosophy that nature has the best answers, Burt’s Bees products are created using natural ingredients to help nourish and care for your skin. Each of their latest gift packs combined a collection of complementary products that required both a pack name and description. That’s where I came in.
Although the brief was quite straightforward in what was required, achieving the exact copy style wasn’t such a breeze! Burt’s Bees has a very disctinctive tone of voice that needs to be instilled across all content. It also needed to be signed off by the American HQ, where all branding and content style had orginated. Thankfully this was achieved and it was great to see the packs available online to buy with my copy next to it!
You can see some of the packages here. http://www.burtsbees.co.uk/natural-products/gifts-and-kits/
